Work I've owned, end to end.

Each project below moves through the same loop: a business or data question, a design decision, something I built or prototyped myself, and a measured result. That loop is the point. It's how I work, not just what I shipped.

SMB · LegalZoom

Turning form templates into a growth lever

Acquisition Retention Content strategy

Turned a static template library into a strategic acquisition and retention play, connected directly to the business-formation journey.

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Consumer · Opendoor

Building a radical-transparency site for investors

Full-stack Trust Transparency

Designed, built, and still maintain accountable.opendoor.com end to end, as product owner, designer, and developer.

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Consumer · Opendoor

Redesigning the final offer page

Growth Conversion Trust

Reframed the offer page around seller psychology and trust, not just interface polish. Sellers move from offer to contract with more confidence.

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SaaS · Revv

Building Revv, an AI-native document platform

0→1 AI No-code

Founding design lead on Revv, a 0→1 SaaS platform combining no-code tooling with AI to automate document workflows end to end.

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Earlier work

SaaS | Freshworks

Freshchat, the road to $1M ARR

Led a 4-person team from ideation to launch on a sales-intelligence messaging product, full-stack design with front-end development included. Grew from early access to 8x revenue growth in 40 months.

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CONSUMER | SAAS | ENTERPRISE

Client work, advisory, and open source

Design work outside the core case studies, an enterprise DevOps platform, a travel-tech concept for hotels, and an open-source project that started on a Raspberry Pi.

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Culture | Freshworks

Redesigning how Freshworks understood its own culture

Ran employee research to understand company pulse, then designed People, Lighthouse, and VoxPop, internal tools that turned culture and engagement into something measurable rather than anecdotal.

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If not at work…

The builder mindset doesn’t really switch off.

My home is basically an ongoing product experiment.

I build personal agents for things like home management and expense tracking, and automate my home with Raspberry Pi and Home Assistant. It all starts the same way: something annoys me, I wonder if it can work differently, then I build it.

Home Assistant Raspberry Pi Automation AI

I build things I can stand behind, and I bring people along while I do it. Design, data, and code aren't separate jobs to me. They're how I get from a business question to something real.

Find out more about me and my 16+ years as a designer and leader who's still hands-on, still shipping code, and still hasn't gotten tired of learning. You can download my one-page resume as a PDF too.

Curious what I've been up to lately? Check out my blog: Need invents, Usability Re-invents, on the UX factor that separates timeless products from the rest.

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Get in touch!
I live in Fremont, California, with my wife. Shoot me an email or start a chat 👉

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