I’ve always been more interested in building than in staying inside a job description.

16+ years of design experience, 5+ in people leadership. Trained as a designer and researcher, still happiest elbow-deep in stickies and pixels, and just as comfortable in a data model or a codebase.

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Career journey

I’ve worked in very different environments, but each chapter taught me something about products, people, business, and what good design leadership actually looks like.

2025 - Present

Principal Product Designer

Own the complete seller journey from acquisition through close, and the growth org's design needs
+30% offer-to-contract conversion via the Cash Now More Later offer page redesign
AI-native design system modernization
Define the design culture and hiring profile for the org, and mentor designers and PMs beyond my own reporting line
Sole US product designer, reporting directly to CEO Kaz Nejatian

2022 - 2025

Principal Product Designer

Optimized top-of-funnel and business-formation flows for SMBs, achieving up to +5.4% LTV and +5% conversion through data-driven experimentation
Led cross-country team integration and shipped LZ eSignature, Forms Templates, Prenup, and Doc Assist AI
Managed a team of 4+ product designers, setting design direction and raising craft quality across the org

2018 - 2022

(acquired by LegalZoom)

Head of Product Design & Founding Member

Founding design team member
Grew Revv from a CPQ tool to an all-in-one operations platform, scaling 0 to 10,000+ customers in 3 years
Managed a team of 4+ designers and 20+ cross-functional partners through to acquisition

2015 - 2018

Lead & Head of Design

Led design for Freshchat from early access to 8x revenue growth in 40 months
Built a 4-person team from ideation to launch
Redesigned onboarding and internal culture tools as Lead Product Designer, People Operations

2013 - 2015